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Mark Nicoll

Lights, Camera, Advertising: How CGI is Revolutionising the Ad Game

Lights, Camera, Advertising: How CGI is Revolutionising the Ad Game

Remember when Hollywood first blew our minds with jaw-dropping CGI? Think back to the dinosaurs of Jurassic Park, the mind-bending dreamscapes of Inception, or the stunning visual feats of the Marvel Cinematic Universe.

5 Essential Principles for Successful Billboard Design: A Marketer's Guide

5 Essential Principles for Successful Billboard Design: A Marketer's Guide

In the world of outdoor advertising, billboards remain one of the most powerful mediums for capturing attention and delivering messages to a mass audience.

Why are QR code mobile activations so overlooked?

Why are QR code mobile activations so overlooked?

Why are QR codes not having a moment? Yes, their popularity is growing, but many brands and advertisers still treat them as an afterthought.

Fooh Studios chosen for Pip & Nut virtual out of home campaign

Fooh Studios chosen for Pip & Nut virtual out of home campaign

Fooh Studios has recently successfully completed a VOOH campaign for the premium nut butter brand Pip and Nut.

Omnicom and IPG Merger: A Game-Changer for the Advertising Industry

Omnicom and IPG Merger: A Game-Changer for the Advertising Industry

The advertising world is buzzing with the news of a potential merger between Omnicom Group and Interpublic Group (IPG), two of the biggest players in the industry.

Marketing on the Move: Harnessing the Power of Out of Home Advertising

Marketing on the Move: Harnessing the Power of Out of Home Advertising

In an era where digital screens capture so much of our attention, Out of Home Advertising (OOH Advertising) offers a refreshing and dynamic way to reach your audience where they are.

How Generative AI Will Shape the Future of Out-of-Home (OOH) Advertising

How Generative AI Will Shape the Future of Out-of-Home (OOH) Advertising

The out-of-home (OOH) advertising industry has always thrived on creativity, impact, and technological innovation. From hand-painted billboards to digital displays, each advancement has transformed how brands connect with audiences in public spaces.

What is OOH? A Fun Dive into the World of Out-of-Home Advertising

What is OOH? A Fun Dive into the World of Out-of-Home Advertising

When was the last time you saw an ad on a billboard or bus stop that made you stop, smile, or even snap a picture? That’s OOH advertising (out-of-home), and it’s all around you—literally!

Bauer Media to Aquire Clear Channel Europe-North

Bauer Media to Aquire Clear Channel Europe-North

Bauer Media Group has announced plans to acquire Clear Channel Europe-North, a leading player in the Out of Home (OOH) media sector, for $625 million.

Panamorphix Ltd launches in the UK

Panamorphix Ltd launches in the UK

Panamorphix Ltd launches in the UK as a creative agency specialising in creating the future of out of home advertising.

Extending the Experience Beyond the Board: Unlocking the Full Potential of OOH and DOOH Advertising

Extending the Experience Beyond the Board: Unlocking the Full Potential of OOH and DOOH Advertising

Out-of-home (OOH) and digital out-of-home (DOOH) advertising has long been a staple for brands aiming to captivate audiences in high-traffic areas.

What is FOOH? The Rise of Future Out of Home Advertising

What is FOOH? The Rise of Future Out of Home Advertising

In the ever-evolving landscape of digital marketing, a new phenomenon is capturing the imagination of audiences worldwide: FOOH, or Future Out of Home advertising.